How to Choose Your Autoresponder?

Finding the Right Autoresponder

Finding the right autoresponder can be a time consuming task as there are many choices available in the market, each with different features and price range. 

So it is important that you consider your budget and requirements when deciding on which autoresponder to buy.

The purpose of this article is to give a balanced and objective review of the issues involved in choosing an autoresponder. Following are the most important issues:

• What are the important features to look for in an autoresponder?

• What are the major types of autoresponders available in the market today?

• What are the advantages and disadvantages of different types of autoresponders?

• What are the proprietary autoresponders (brandnames) available and their main features, pricing and licensing restrictions?

• Which proprietary autoresponder is right for you? You can choose the autoresponder based on a chart comparing the features and prices of the major brandnames.

What is an Autoresponder?

An autoresponder can be defined as a program that sends out a single automatic reply in response to an email to a specific email address.

Many of us have either received an autoresponder message or used one before. Examples are messages like: "I am on vacation" or "I received your email."

Most web hosts offer this type of single-reply autoresponder free in the email accounts that come with their hosting package.

The problem with this type of autoresponder is that it is designed to send out only a simple one-message reply to whatever emails it receives.

This is often not enough to maintain the continued contact or to deliver the content you want to offer your visitors.

Besides, it also lacks some important features needed to do proper follow-ups.

For example, it cannot add prospects to a subscriber list and then send them a series of personalized, follow-up messages.

This brings us to another program known as a "sequential" autoresponder.

What is a Sequential Autoresponder?

A sequential autoresponder is a program that is designed to collect email addresses and then send out a series of pre-written messages via emails to the list of subscribers on a predefined intervals.

A well-known "fact" that is often quoted by internet marketers states that it takes an average of seven (7) contacts to close a sale.

A sequential autoresponder, if used correctly, can make your site "sticky" by reminding your visitors to come back for more visits.

Since most people often refer to a "sequential autoresponder" as an "autoresponder" (by omitting the term "sequential"), we shall adopt the same naming convention here.

So the term "autoresponder" used hereinafter refers to a "sequential autoresponder".

Types of Autoresponders

There are many different types of autoresponders in the market, from web-based autoresponder services to proprietary programs or scripts that run from your own web server or computer.

So when choosing an autoresponder, you are faced with literally thousands of options including autoresponder types, features, licensing restrictions and price range.

But given the importance of an autoresponder to your online business, it may be worth your while to do some research to find the best autoresponder that meets all of your major requirements.

This will save your a lot of time and money in the long run.

How to Choose an Autoresponder?

The purpose of this article is to give a balanced and objective review of the issues involved when choosing an autoresponder.

This article is divided into the following sections:

Section 1-

Important features to look for when choosing an autoresponder. A review of the main types of autoresponders in the market.

Section 2-

This section covers remotely-hosted autoresponders i.e., those hosted on and work from someone else's website. The advantages and disadvantages of these services are discussed.

Section 3-

This section covers locally-hosted autoresponders i.e., programs that work from your own web server. The advantages and disadvantages of these autoresponders are discussed.

Section 4-

This section covers autoresponders which are hosted on desktops i.e., programs that work from your own workstation or computer. The advantages and disadvantages of these autoresponders are discussed.

Section 5-

Compares the advantages and disadvantages of remotely, locally and desktop-hosted autoresponders.

Section 6-

Review of remotely hosted autoresponders in the market- features and prices.

Section 7-

Review of locally-hosted autoresponders in the market- features and prices.

Section 8-

Review of desktop-hosted autoresponders in the market- features and prices.

Section 9-

Comparison of remotely, locally and desktop-hosted autoresponders reviewed above.

Section 10-

Technical specifications of the Autoresponder and Mailing List Manager (AMLM).

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Continue reading: Important Features to Look for when Choosing an Autoresponder.

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